Thistle Soaps – Seriously Scented Soap Survey 2013
Thistle Soaps have commissioned their first ever Soap Scent Survey for 2013, to find out which scents are the nation’s favourites and which qualities in a scented soap matter most. With overall growth last year in the scented soaps market at a record level, and Thistle Soaps becoming a new acquisition for fast growing Best Kept Secrets who are already one of the market leaders with scented candles, the business embarked on a significant piece of research to find what people love about scented soaps.The research was conducted independently via a series of online surveys and focus group