Resurs’s Nordic consumer survey: Customers want to “touch and feel” – especially within home electronics e-commerce
Resurs’s Nordic consumer survey on what contributes to loyal customers shows that 54 per cent of Nordic consumers want more of a tactile “touch and feel” experience when buying products via e-commerce. This trend is strongest in the home electronics industry. This is one of several insights presented in the Resurs Retail Report: Strategies for a loyalty-creating customer journey, which will be published later this year.When it comes to what contributes to a positive shopping experience, Resurs’s Nordic consumer survey shows that consumers have a desire to experience the product in an
