Bloom winner of Electrolux Design Lab 2015
Out of over 1,500 competition submissions, one concept, Bloom by Jordan Lee Martin of the United Kingdom, has been announced as the winner of Electrolux Design Lab 2015. The winner was selected by an expert jury in front of a live audience comprising 200 international media, bloggers and Electrolux partners at the Kattilahalli Venue in Helsinki, Finland.Bloom is a concept that bridges the gap between digital and practical education by encouraging good kitchen habits in a fun way. “Based on real needs and clever use of existing technology, this aesthetically pleasing concept has potential