Premiere: Readly launches in France and unveils its first campaign
The European category leader in digital magazine subscriptions, Readly, debuts its offering in France today including over 6700 international magazines and newspapers and French titles such as Libération, GQ, Cosmopolitan, Maxi Cuisine, Public and L’Express. This marks the start of a 3-month long consumer launch campaign with a customer centric approach - “Readly for the Reader” which aims to build awareness of the Swedish brand based on analysis of French readers and their reading habits. The French magazine and newspaper market is estimated to be worth 7.5 billion USD in 2022, it will