The diaper as an advertising medium
Petersaurach (Germany), October 28, 2021 – With digital printing on backsheet films, RKW is opening up completely new marketing and advertising opportunities for its customers in the hygiene industry.A newly designed system at the RKW plant in Petersaurach (Germany) now makes it possible to transfer highly individual, high-quality print images onto backsheet films not only in very high quantities via flexographic printing, as was previously the case, but also in very short runs. "In principle, it's like an office printer. Here, virtually any conceivable idea can be implemented in a short