All green products start with a Greensource: climate neutrality with Europe’s forest fibre industry
(UPM, Helsinki, 01 September 2020 at 10:00 EET) – UPM is one of the founding members of the #GreenSource initiative, to promote the role of forest-fibre industries in the effort to achieve the EU’s climate neutrality target by 2050. #GreenSource brings together members of EPIS, the European Pulp Industry Sector Association and Cepi, the Confederation of European Paper Industries. The forest fibre industry wish to play a central role in offering solutions that responds to the needs of the European citizens and contribute to a sustainable lifestyle while making sure that forests keep