Data from Bambuser shows the potential of Live Video Shopping
Swedish live video company Bambuser launched Live Video Shopping late September this year and by now several brands and e-commerce sites have used the technology. The first stats show that as many as 20% of viewers add items to the cart during a live show and that up to 25% of the viewers interact through the chat and by sending likes.The mobile streaming software company Bambuser launched Live Video Shopping in September as the first SaaS solution in Europe to cater a live streaming product to brands and retailers enabling live streaming with integrated shopping features on e-commerce