As the growth of streaming slows, service providers need to leverage their opportunities wisely
Ahead of Netflix’s announcement of its second quarter financial results later this month, Simon-Kucher’s latest study shows that streamers are doubling down on price being the most important purchase criterion, followed by breadth of content available· Simon-Kucher surveyed more than 1,000 consumers from the United States on their streaming behaviors and preferences · Only 42 percent of respondents indicate they stream more compared to last year, a decline of 14 percentage points as compared to the 2022 study · The gap between free online services and paid subscription services is