Inzyon launches Brand Action Monitor AI
Inzyon AB and Mats Georgson, of Georgson &Co, today announce the availability of a new groundbreaking application for brand strategy management - the Brand Action Monitor AI. Beyond mere media monitoring, the Brand Action Monitor AI keeps track of all activity internal and external and ensures they are on strategy.Brand strategy is one of the most precious components of corporate strategy as it outlines the core of activities, and resource utilization, with the purpose of driving the market perception and associations in relation to the brand. A key challenge for brand executives is however