Orkla acquires supplier of bread-based convenience products
Through its wholly-owned subsidiary Orkla Foods Danmark A/S, Orkla has entered into an agreement to purchase 90 per cent of the shares in Easyfood A/S, a Danish producer of bread-based convenience products for the out-of-home channel. More and more consumers are eating outside their home. Since 2000, on the basis of this trend, Easyfood has established itself as a solid supplier to the out-of-home market in Denmark, and has a growing customer base that includes in-store bakeries, convenience stores, cafés, petrol stations and food service. "Easyfood is well positioned in a growing