FDM expands successful program
FDM, The Danish Auto Association, has espanded its successful card linking solution for FDM fordele to also include Mastercard.In February FDM launched a completely new user experience and technology for the FDM Fordele program, one of Denmark’s most successful loyalty programs. FDM introduced "link your payment card to FDM Fordele" in February 2021, making it even easier and more intuitive for FDM members to earn rebates across FDMs large portfolio of partners. In the February launch, FDM offered members holding a Visa or a Visa-Dankort the option to link cards and this has proved very