KappAhl launches a playful new childrenswear brand
In February Swedish fashion retailer KappAhl is launching a totally new brand for childrenswear – MINORIES – a mindful clothing brand that speaks children’s language. The launch sees KappAhl take the next step in its growth plan. “KappAhl is on the threshold of an exciting phase of growth, where Minories is one of the initiatives that will help us to sharpen our brand portfolio even further. There is enormous energy in the company, with highly professional co-workers who have the skills to develop products that are relevant and who take the initiative for