Finnair launches a new digital travel service to attract international travelers to Finland and the Nordics
Finnair has launched a new online service, branded Now/here, that brings Finnish - and later also Nordic - travel experiences easily accessible to international travelers. The service combines inspirational content with real-time inventory and availability for experiences, hotels and flights from a large number of sources. "With this new service, international leisure travelers can find curated travel experiences in dynamic packages, with an effortless and fully digitalized booking flow”, says Kristiina Kukkohovi, who heads the Now/here program at Finnair. “Now/here brings travel