Portuguese media alliance signs agreement with Cxense
Oslo, Norway – 3 April 2017 – Cxense ASA (OSE: CXENSE) today announced that Plataforma de Media Privados (PMP), a Portuguese online media alliance, has signed an agreement with Cxense for use of data management and personalization software. PMP was formed by Portugal’s six biggest commercial media companies which have agreed to pool user data from across hundreds of sites and to build a common user log-in. PMP will use the Cxense data management software to collect device, behavioural, purchasing and semantic data and to offer audience segments to media agencies and advertisers, to