Digitalness and platform economy changing tourism
Tourism is changing fast and the drivers of change are digitalness and the platform or sharing economy. How will these show in future tourism? What do they require from tourism service providers and how do they change the behaviour of tourists? These are just some of the themes that will be discussed in Lapland Tourism Parliament at Olostunturi, Muonio, 6th-7th October 2016.“Nowadays travellers want to receive their travel plans and bookings through mobile devices, require fluent travel chains, react to tips they encounter along the way and share their experiences through the social media”,