"Sharing Economy" proves popular with crowd investors.
Summer, historically a quiet time for crowdfunding platform FundedByMe, this year proved to be a hit with investors – particularly in the sharing economy division. Not only did Wheelys break all Nordic crowdfunding records, but Swedish Rentl reached 320% of their crowdfunding goals, smashing their €60,000 crowdfunding goal to raise almost $190,000 from crowd investors. Rentl is a web service that allows its users to rent items they may need from people near them – offering environment and cost-conscious consumers the opportunity to easily hire items they may need, rather than purchase.