Klarna acquires APPRL, connecting retailers and content creators as global consumers embrace social shopping
Stockholm and New York - 27 July 2021 - Klarna , a leading global retail bank, payments and shopping service, today announces the acquisition of APPRL , a SaaS platform that allows content creators and retailers to work together frictionlessly to bring immersive and informative shoppable content to global consumers.
Klarna is a global growth partner for its 250,000+ retailers, constantly expanding the suite of tools they can leverage to engage with consumers in dynamic ways. APPRL, based in Stockholm with a global client base, is the