Study: Black Friday and Cyber Monday Each Present Distinct Opportunities for Both Consumers and Retailers
The study also found that almost 90 percent of Black Friday and Cyber Monday shoppers plan to spend more than $50 across these two holidays, with two-thirds planning to spend more than $100 on fashion and apparel items and more than $200 on electronics.Boston, MA [November 14, 2019] – A recent study* conducted by Simon-Kucher & Partners , a global strategy and marketing consulting firm, revealed that there is still a dichotomy in how consumers approach Black Friday vs. Cyber Monday. Sixty percent of Black Friday shoppers browse through offerings in the hopes