Customer demand drives corporate sustainability
There are many reasons for corporations to focus more on sustainability. According to a fresh survey from Nordea, the strongest driving force behind more sustainable businesses in the Nordics is customer demand followed by brand value and regulations. Among Nordic corporations, 34 per cent ranks customer demand as the most important reason to focus on sustainability, according to Nordea’s latest survey – Business Insight Report. For larger and medium-sized corporations, brand value outranks customer demand. Almost 50 per cent of corporations with more than 100 employees rank brand value