Realfiction expands Magic-as-a-Service to Sweden at 14 ICA Maxi hypermarkets
Realfiction Holding AB (“Realfiction”) has been contracted for its first Magic-as-a-Service (MaaS) retail campaign in Sweden with consumer goods company Proctor & Gamble. The campaign, promoting a personal health care product, launched on September 16. The campaign will be active in 14 ICA Maxi hypermarkets located in Stockholm, Gothenburg and Malmö, with additional locations to be added in the near future.The ICA Maxi hypermarket chain is owned by the ICA Group, a leading Swedish retail company focusing on food and health. The company operates a large number of ICA retail stores in