Alma Media invests strongly in data-driven service and experience
Alma Media Corporation Press Release January 3, 2018 ALMA MEDIA INVESTS STRONGLY IN DATA-DRIVEN SERVICE AND EXPERIENCE Alma Media, a media company focusing on digital services and publishing, will deploy Salesforce DMP (Data Management Platform). The deployment will strengthen the development of the data-driven customer experience of Alma’s content and services as well as marketing automation and the targeting of digital advertising. Salesforce DMP will allow Alma to take advantage of its full data potential: the platform