Probi AB to take over distribution of its own brand in Sweden
PRESS RELEASE Probi AB to take over distribution of its own brand in Sweden The Probi® brand is the market leader in probiotic food supplements in Sweden. From April 1, 2023, Probi AB will take over the distribution of the brand in Sweden, which is sold in pharmacies and health stores. With our own marketing organization, the aim is to expand sales and develop the Probi® brand. Since 2009, Probi has had a distribution agreement with an external distributor for the sale of Probi® in Sweden. In connection with the expiration of the agreement, Probi has chosen to end the collaboration