Altia’s key brands successful in prominent international competitions
Creating unique brand experiences through product innovations and sustainability are at the core of Altia’s strategy and our key strengths. Our innovation strategy builds on strong consumer understanding, a creative culture, future exploration as well as product development expertise. Success in prominent international competitions strengthens Altia’s position as a role model in Nordic innovations in the beverage industry.Altia launches around 100 new product innovations each year under its own brands, a growing number of which are low-alcohol and non-alcohol products. Altia believes that
