Ambassadors to Reach More than 100 million Audience – Rovaniemi’s Unique Summer Got Tremendous Boost
Held second time in summer 2019, Rovaniemi Summer Ambassador –campaign reached approximately 105 million audience around the world. Youtube and Instagram star Amro Maskoun brought the greatest single audience by his 42 630 000 reach.The title “city that never sleeps” should never have gone to New York. Rovaniemi in Finnish Lapland has a much stronger case, at least in summer, writes journalist Declan Harte after visiting Rovaniemi for three days in June. Harte was one of Rovaniemi Summer Ambassadors in summer 2019. Altogether 16 influencers and medias visited Rovaniemi during the season of