Ericsson launches global advertising solution
· Ericsson Emodo, an end-to-end data management and advertising solution, offers high-quality, carrier-validated audiences at scale to the programmatic advertising ecosystem · Ericsson Emodo has more than 1.3 billion anonymized user profiles with carrier-validated data in the US, Canada, United Kingdom and Japan · The solution allows advertisers to utilize any of their existing demand platforms and reach audiences programmatically across almost every publisher, independent of advertising formatEricsson (NASDAQ: ERIC) has launched Ericsson Emodo, a new data management and advertising