BLAST Premier renews deal with Douyu in expanded media rights partnership
Esports tournament organiser BLAST Premier has expanded its media rights deal with Douyu, China’s leading live streaming service.As part of the expansion, Douyu will retain exclusive broadcast rights for the rest of the BLAST Premier 2021 season and get the opportunity to deliver the first ever BLAST event in China by hosting a Fall Qualifier .
The deal will see BLAST Premier streamed across Douyu and extended to Huya and Bilibili with over 500 million monthly active users across all three platforms.
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