Veg of Lund’s plant-based drink DUG also available in the southern part of Sweden
The Swedish launch of Veg of Lunds’ new plant-based potato-based drink, DUG[®], is ongoing. The first chain of stores in the region of Skåne to offer its customers an alternative to animal milk and other plant-based beverages is ICA Malmborgs, totalling six stores in Malmö and Lund.“The launch is an important step for Veg of Lund and we look forward to meeting consumers with our creamy and well-balanced potato-based drink. We have developed a product that meets many requirements that conscious customers place on plant-based foods from a taste, health and climate perspective. Hence, we are