Bergère de France sees large boost in community engagement thanks to UGC
As a family company based in Lorraine, France since 1946, Bergère de France has become a leader in the European market of knitting yarn and DIY fields. The wool mill started working with Flowbox one year ago, and their community hasn’t stopped growing ever since. User generated content appeared as a way to interact with a community as creative as Bergère de France’s, and it enabled them to significantly increase the use of their #bergeredefrance hashtag on Instagram. ChallengeBergère de France’s community has always been engaging with their brand on social media, especially on Facebook