The Customer Acquisition Tactics Catapulting iGaming Startups
A new analysis by Waterhouse VC has shed light on the unique customer acquisition methods adopted by iGaming startups.The study involved a comprehensive analysis of several new companies in the online gambling arena, both in the B2C and B2B sectors. It unveiled a myriad of tactics that these companies are applying in their crucial early stages of growth. The key finding of this investigation is the emphasis on intensive customer interaction as the main strategy for the majority of these startups. “Our findings suggest a shift from traditional methods to more organic, engagement-