Fazer research: The majority of Finns wish to see more kindness in the world
This year, the beloved Karl Fazer Milk Chocolate celebrates its 100th anniversary. To mark the occasion, Fazer charted Finns’ views on kindness. According to the study*, Finns do and experience kind deeds in their daily life but more kindness is needed.“Kindness is an important theme for Karl Fazer Milk Chocolate because if not for a friendly favour, this beloved milk chocolate wouldn’t exist,” says Markus Hellström, Managing Director at Fazer Confectionery.
According to the study commissioned by Fazer and conducted by IRO Research, 88% of Finns believe that the world needs more kindness.