Will there still be coffee in 2080? Climate change is the biggest threat to the supply of coffee
The availability of high-quality coffee crops is under threat and this threat is climate change: for example, extreme weather conditions have a severe impact on the delicate coffee plant. Paulig emphasises the importance of collaboration between different actors in order to stop and adapt to global warming. Action needs to be taken by governments, companies, coffee growers as well as consumers. Paulig has made a commitment to reduce its climate impact by 40 per cent by the end of 2020. “It is quite possible that by 2080 coffee will have become a rare treat for a lucky few. The