Symplify Signs Deal with SoftMaya
Symplify , the Stockholm-based market leader in CRM and AI cloud solutions, has agreed a new partnership with online and offline gaming software provider, SoftMaya.SoftMaya operates multiple successful iGaming brands which include the headliner offering Rock 'n' Reels. Each of the brands that run under the SoftMaya label will be able to leverage Symplify’s AI Personalisation Module which is equally adept across sport and casino lobby pages. The Onpage AI gives users a hyper personalised and tailored web experience based on machine learning. The Symplify service is