Hemnet launches new brand concept - The Way Home
Today, September 19, Hemnet launched its first brand campaign in several years. The campaign is based on the company's new brand concept "The Way Home", which serves to remind Swedes about the value of an open housing market and of the fact that Hemnet brings together a large part of Sweden's prospective home buyers, real estate agents and homes for sale in one place."Hemnet is one of the most well-known brands in Sweden, but it's been a long time since we talked about our purpose in any broader communication. That is why we think it is time to remind our consumers about the value that