Essity part of initiative to improve sorting and recycling of plastic packaging
Hygiene and health company Essity is part of the Digital Watermarks Initiative HolyGrail 2.0, to improve sorting and increase the recycling rates for plastic packaging in the EU. By adding invisible codes to packaging, waste sorting facilities can identify the type of plastic and sort it accordingly. The initiative is a large-scale pilot project driven by AIM - European Brands Association and powered by the Alliance to End Plastic Waste.Essity, together with 130 companies, is working to develop the technical capability of digital watermarks to improve accuracy in sorting packaging waste, as