Buyers need market orientation and strategic capability to create customer value in public procurement
Public procurers should have a clear and well-communicated strategy, which is backed up by involvement of management and suitable resources, a recent study from the University of Eastern Finland shows. This kind of strategic procurement capability is associated with better customer value and satisfaction in both regular public procurement and in that of innovations.Published in Science and Public Policy, the study examined the associations of a public purchasing entity’s market-oriented organisational culture, strategic procurement capability, use of public procurement of innovations, and