Paulig's beloved cold coffee drink Frezza turns twenty – its launch two decades ago created a completely new segment for the Finnish market
This year, the Frezza milk-coffee beverage is celebrating its 20th anniversary. The delicious, cold coffee drinks have been a refreshing delight in people's everyday lives since the early 2000s. To honour the anniversary, Paulig wants to reduce Frezza's carbon footprint and start selling the beverage from bottles made entirely from recycled plastic. 20 years ago, the launch of Paulig Frezza marked the birth of a completely new cold coffee drink segment in Finland. The first Frezza flavour was a chocolate flavoured Mocca (previously Mocha). The Frezza launch was a great success for