BLAST's latest partnership brings Knorr, Pot Noodle and Unox onboard until September 2025
Esport entertainment company BLAST has renewed its partnership with instant snack brand Pot Noodle on top of welcoming new brands in Knorr and UNOX, originated and brokered by Mindshare. The new partnership spans until September 2025, including the BLAST Premier Fall Final (25th September- 29th September). BLAST is continuing its work with Unilever Nutrition to bring its brands to the top tier of esports, with Pot Noodle, Knorr and Unox being incorporated into the BLAST Premier broadcast for the remaining Fall Series events in 2024. In addition, the deal will stretch into BLAST Premier’