Chiquita's 2024 Small Change Big Difference Campaign: Empowering Change for Breast Cancer Awareness
Chiquita and the American Cancer Society Reunite to Support Breast Cancer Patients and Promote PreventionFort Lauderdale, FL – October 1, 2024 – This October, Chiquita has re-committed to the fight against breast cancer through its 'Small Change, Big Difference' campaign in collaboration with the American Cancer Society (ACS). For the eighth consecutive year, the brand will replace its iconic Blue Sticker with a Pink Sticker featuring the Pink Ribbon on bananas worldwide, symbolizing solidarity in the global movement against breast