What is noticeable is that journalists feel using social media is an additional aspect to their work rather then relieving them of other tasks as over half think their workload has not decreased.

We can see from the study that journalists are using more social media platforms for a wider variety of purposes than ever before, including sourcing information, engaging with readers, communicating with PR practitioners, and, especially, for self-publishing and promotion of content

Having the ability to quickly and easily connect with social influencers who are talking about specific topics is core to helping brands tell their stories

Branded content, whether it is a press release, blog post, whitepaper or a video, is no longer a preference, but a critical part of any integrated communications, marketing or PR program.

Cision partnered with Outbrain to add new tools to our Content Marketing suite that make it easy to uncover new, engaged audiences and help brands to power their story

Aggregating and analysing coverage is essential for a successful organisation, not only to prove effective communication, but also to improve and inform future activity

That’s why it’s imperative that the world’s largest media database is integrated with the world’s best monitoring solution. We’re delighted with our fifth straight CODiE win, it’s a tribute to the product and everyone who’s worked on it

PR and marketing professionals are always on the go – we understand the importance of having a convenient way to access an online database to search for journalists and media outlets from mobile devices

With Cision’s best-in-class software now available through an enhanced mobile application, we’re directly responding to user feedback by offering an easy way for communicators to connect quickly and effectively with the right media and influencers from anywhere and at any time

Tom has played an integral part in the development of our UK business over a number of years. His leadership in his previous roles has successfully transformed our products, our customer experience and our sales organisation and I am very pleased to have him leading the UK business as a whole. Tom’s industry expertise, proven leadership skills and energy are exactly what our UK business needs right now.

When I joined the company, I joined a 150 year old monitoring business and I’ve seen it grow and develop into a market-leading PR SaaS company. I’ve loved being a part of that and look forward to steering Cision’s UK business through the next phase which, considering the industry and market in which we work, will undoubtedly see more evolution and innovation

“The judges selection of Cision as one of 2012’s best marketing and public relations software solutions demonstrates our ongoing determination to anticipate and meet our users’ changing needs as social media continues to radically integrate the traditional marketing mix”

“Since Cision won the 2011 CODiE Award as Best Marketing/PR software, we’ve introduced new ways for people to manage earned and owned media, such as the industry’s most meaningful Influencer Rating, and content marketing capabilities through Social Publish”

“We’ve extended Cision to the world’s top mobile platforms and launched new content-driven search. We’re expanding the Cision Media Database, adding thousands of new profiles of digital influencers who are critical to shaping brands’ reputations, and we’ve enhanced Cision’s speed, performance and personalisation capabilities. Our selection as a 2012 category winner and finalist shows that Cision remains the best campaign management solution of its class”

“Social media provides PR and marketing professionals with the opportunity to discover what influencers are discussing, sharing and covering in real time. However, identifying which of those are covering your topic, how influential they actually are and how you should be engaging with them is the challenging task,” said Tom Ritchie, Deputy Managing Director of Cision UK. “Now with Cision’s Social Influencer Search, our users can find influencers by their most recent blog posts and tweets, determine which ones are the most relevant and influential and research the best ways to engage with them.”

“Building relationships with influencers in your industry is fast-becoming a necessity for brand management. Cision Influencer Lists allow marketing and PR pros to identify those influencers in one click. Cision is able to use our big data capabilities coupled with our knowledge of both traditional and social media to identify the leading influencers across the media mix.”

“The social media explosion has created tens of millions of online influencers and opinionated consumers who can affect corporate and brand reputation in a matter of minutes. For marketers and top executives, this has created a massive ‘big data’ challenge: how do you identify these influencers, quantify their true authority, aggregate what’s being said about your company or industry across all channels, engage effectively, and measure results?”

“At the heart of our software is the public relations industry’s most comprehensive media and influencer database with detailed information about influencers, ‘traditional’ journalists, and influence rankings updated 20,000 times each day. We integrate this data with tools that monitor, aggregate and filter social media conversations and traditional media coverage, reach out to influencers across all channels, and quantify results. We are extremely pleased that the SIIA has recognised our efforts.”

The enterprise mobility revolution and widespread use of smart phones and tablets has truly mobilised the world of business. Our customers who use iPhone, iPad, iPod Touch and Android devices can log onto Cision ‘on the go’, experience enhanced performance and perform critical campaign management tasks.

Communicators must simplify and enhance their ability to effectively tell their stories to important audiences. Extending Cision’s software to the most popular mobile and browser platforms empowers more PR and marketing pros to engage influencers, media and customers, shape reputations, and generate awareness, leads and sales.