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Falken Tyre’s Top Model AZENIS FK510 Expanded to Equip SUVs from 2017

Falken is expanding its Ultra High Performance (UHP) range of tyres by making its flagship AZENIS FK510 available as a SUV tyre from 2017. The new addition to Falken’s product line-up reflects the growth of the SUV market and continues the tyre manufacturer’s strategy of supplying an extensive range of products in profitable and high-growth segments. A new, innovative casing design on the the AZENIS FK510 SUV ensures precise handling behavior, especially in cases of sudden load shifts while driving. The more circular casing profile increases the flexibility of the side wall, which

Skoda Superb relies on Falken Tyres and their safety and fuel efficiency

Czech automotive and engine manufacturer Skoda, part of the VW Group since 1991, has chosen to rely on Falken’s high-selling ECORUN tyres as the OE tyres for its Superb model. Skoda will factory-fit its most popular mid-range car with Falken ZIEX ZE 914 ECORUN tyres as standard, in both 17” and now in 16” sizes. The third generation of the Skoda Superb, production of which launched in May 2016, is powered by new EU 6 engines for more performance than ever before, coupled with fuel savings of up to 30 per cent. In addition, the Skoda Superb offers outstanding value for money – a

Falken concept tyre shown on Mitsubishi GT-PHEV Concept at Paris Motor Show

A new concept tyre developed by Falken is being shown at the Paris Motor Show, fitted to Mitsubishi Motor Corporation’s new Mitsubishi GT-PHEV Concept, which is being shown for the first time. The new Falken concept tyre combines high performance with a cutting-edge dynamic design thanks to its use of an innovative directional tread pattern developed to match the style of the Mitsubishi GT-PHEV Concept. The vehicle is Mitsubishi’s next-generation crossover concept SUV designed to be a ‘Ground Tourer’, a car made for cruising over vast open lands, and is based on Mitsubishi’s overall ‘

Falken Motorsports claims VLN podium

Falken Motorsports drivers Peter Dumbreck and Martin Ragginger claimed a third-place finish at the eighth round of the 2016 VLN Endurance Championship on 25 September. Held at the legendary Nürburgring race circuit in Germany, it’s the second VLN podium finish of the season for the Falken duo. “After changing from the previous Porsche 997 to the new Porsche 911 GT3 R (991), we had to learn a lot about the car and do detailed work on the chassis and tyres,” says Stephan Cimbal, Falken Tyre Europe’s head of marketing. “The effort of our engineers in Japan and Germany is now paying off, as

Skoda Superb relies on Falken Tyres for great driving comfort and fuel efficiency

Czech automotive and engine manufacturer Skoda, part of the VW Group since 1991, has chosen the Falken brand’s successful ECORUN tyres for its Superb saloon model. The most popular mid-size car is now fitted with Falken‘s ZIEX ZE914 ECORUN tyres as standard. In production since May, the third generation of the Superb delivers higher performance than ever before, thanks to its new EU 6 engine models – yet is up to 30 per cent more economical on fuel. In addition, the Superb represents outstanding value for money overall. This philosophy is an excellent fit for Skoda’s new choice of ZIEX

Falken driver James Deane crowned triple European champion

Falken Motorsports drifter James Deane has secured his third consecutive Drift Allstars European title following a competitive season finale at the Máriapócs Circuit in Hungary on 26-27 August 2016. Competing in his Falken-shod Nissan S14 against a host of top international drivers, Deane claimed first place during qualifying on the fast and flowing Máriapócs Circuit. High ambient temperatures and a challenging layout made competition tough, but Irishman Deane progressed to the finals to contest against former British champion Steve ‘Baggsy’ Biagioni. Both drivers’ precision behind the

Falken uses cutting-edge tyre technology for its latest PCR winter tyre: The EUROWINTER HS01

Excellent winter tyres have to meet the highest standards, especially in terms of snow and wet performance. After two years of development and thousands of testing miles, Falken presents its latest high-performance winter tyre with an innovative new tread design thanks to 3D ‘Miura-Ori’ sipes and interlocking grooves that can handle even the toughest winter conditions. The new tyre is the latest high-tech product from Falken. The main development objectives were excellent snow, ice and wet grip, first-rate hydroplaning resistance, as well as high levels of directional stability, no

Falken Tyre to fly high in Red Bull Air Race at Ascot

Falken Tyre and Team Falken will be looking for further success in the Red Bull Air Race World Championship when it heads to Ascot, Berkshire, on 13-14 August 2016. Japanese tyre manufacturer Falken was the Official Partner of the Red Bull Air Race Chiba earlier this year and also sponsors Japanese competitor Yoshihide Muroya. The 43-year-old Team Falken pilot claimed his maiden victory last month at the Chiba event in the second year of Falken’s successful partnership. More than 300 lucky Falken customers from the UK will attend the Ascot event, where they will witness pilots flying

Falken introduces innovative new winter van tyre: EUROWINTER VAN01

Falken Tyre Europe has added an all-new winter van tyre to its product range. The EUROWINTER VAN01 features significantly improved wear life as well as enhanced snow traction and handling. The primary development objectives were extended wear life, improved fuel economy and outstanding wet and snow performance. The tread design of the new Falken VAN01 features ACP (Adaptive Constant Pressure), which noticeably improves wear life, directional stability and overall traction by evenly distributing pressure across the whole tread area. Compared to its predecessor, snow handling has been

Falken’s New Nordic Winter Truck Tyre Collection

Falken Tyre Europe has added two new truck tyres to its product range: the new SI011 for the steer axle and the new SI021 for the drive axle. Both Nordic truck tyres provide exceptional mileage and outstanding levels of traction.The primary development objectives were outstanding traction, extended wear life and top-class stability and safety. Widened tread areas on both tyres are featured in the tyre pattern to increase traction and improve wear life.New pattern SI011The semi-solid central block pattern enhances driving stability to ensure excellent traction on snow and ice. An

FALKEN ZIEX CT50 chosen as factory fit tyres on the new Chrysler Pacifica

Sumitomo Rubber Industries, Ltd. is pleased to announce that it is supplying its high-performance FALKEN ZIEX CT50 tyres to FCAUS LLC on the 2017 Chrysler Pacifica, now on sale in North America. Chosen as factory fit tyres for the Chrysler Pacifica, the high-performance FALKEN ZIEX CT50 tyres provide outstanding handling stability, refined driving comfort, low noise levels whilst at the same time achieving superior fuel economy. As a global brand of the Sumitomo Rubber Group, FALKEN is renowned throughout the world for its high-performance tyres, which are regularly fitted as factory

Falken launches new app and virtual reality adventures

Falken is now offering customers and fans alike the opportunity to be a (digital) part of the Falken Motorsports team with the launch of a Falken app. The new app features a virtual reality video shot from a 360-degree perspective inside the Falken Porsche GT3 R (Type 991). Viewers will become the co-driver on a virtual spin around the Nürburgring as well as a pit-stop and tyre change. The virtual reality video, which can be viewed using head-mounted displays (HMD), is just one of the functions offered to users by the new Falken app. It also provides a host of interesting and useful

Falken’s Yoshihide Muroya claims maiden victory in Red Bull Air Race World Championship

Team Falken’s Yoshihide Muroya has claimed his first victory at the third race of this year's Red Bull Air Race World Championship, which was held on 4-5 June 2016 at Makuhari Seaside Park in Chiba, Japan. This is the second season that Falken has sponsored Muroya, who is the only Asian pilot competing in the championship. Held in Japan for the second time, this year's Chiba race attracted 90,000 spectators. After strong stints in the first and second rounds, Muroya continued to demonstrate outstanding aerial speed and precision on the decisive Final 4 round to claim his first ever Red

Subaru chooses Falken Tyre to support its Nürburgring 24-Hour charge

Subaru has confirmed that it will make the move to Falken tyres in its bid to secure a fourth class win in the 44th ADAC Zurich 24-hour race, held at the Nürburgring, Germany, on 28-29 May 2016. The Japanese tyre supplier’s extensive knowledge of the Nordschleife, and in particular the Nürburgring 24-hour race, led to a podium finish for the Falken Motorsports team at the gruelling endurance race in 2015 with its now-retired Porsche 997 GT3 R. Following this success, Subaru has selected Falken to equip its Subaru WRX STI, which has been prepared by Subaru Tecnica International (STI)

Falken’s James Deane wins UK round of EXTREME Drift Allstars

Deane kicks off his 2016 season with success at BHP Performance ShowFalken Tyres-backed James Deane scored an emphatic victory at round two of the EXTREME Drift Allstars at Lydden Hill in Kent this weekend. Having qualified second, Deane piloting his 730bhp Nissan S14, faced changing weather conditions to scoop victory in the final beating Jerome Vassia from France. The EXTREME Drift Allstars is now recognised as one of the fastest growing professional drifting competitions with 2016 seeing the championship expand beyond Europe taking in rounds in the UAE, Thailand and South Africa to

Falken Tyre Europe to present its extensive portfolio of products and new technologies at Essen trade show

Under the heading of ‘On the Pulse of Tyre Technology’, Falken Tyre will present its extensive portfolio of tyres for cars, SUVs, vans and trucks at Reifen, the international trade show held in Essen from 24th– 27thMay 2016. Highlights at the Falken stand will include the brand’s flagship model, AZENIS FK510. This ultra-high performance tyre was launched in the spring of 2016 and has already received ‘Highly Recommended’ test ratings from German car magazine Autozeitung. The stand will also feature the AZENIS FK453CC SUV tyre, which received a ‘Good’ test rating from AutoBild Allrad

Falken confirms technical partnership with multicopter market leader DJI

Tyre brand Falken and the world’s most successful multicopter manufacturer, DJI, are embarking on a wide-ranging technical partnership. DJI will supply technical equipment and teams of multicopter operators, while Falken’s events will provide spectacular visual content. Extending from TV commercials to YouTube videos and promotional clips for trade shows, the collaboration between Falken and DJI will enhance the brand content of both companies. DJI’s multicopter units with camera systems, such as the action camera DJI Osmo, will provide stunning perspectives of racetrack action and will

FALKEN continues partnership with Porsche

This season sees FALKEN Motorsports taking to the track in a Porsche 911 GT3R (991), fielding a strong and proven line-up for its team of drivers.Wolf Henzler, Peter Dumbreck, Martin Ragginger and Alexandre Imperatori will battle it out for FALKEN, aiming for top three places in the VLN Championship as well as the Nürburgring’s 24h-Race. The FALKEN Porsche 911 GT3R (991) is powered by a water-cooled six-cylinder engine and has a total weight of approximately 1,220 kg – around 60 kg lighter than its predecessor. The new racer’s wheelbase is 8.3 cm longer, and its centre of gravity has

Falken announces a new high-end tyre in its ultra high performance segment

In response to the continuously growing demand for ultra high performance (UHP) tyres, Falken has unveiled its new highly advanced tyre for this high-end market – the AZENIS FK510. Falken’s top model has already convinced testers at German auto magazine Autozeitung, which bestowed the ‘Highly Recommended’ label on the tyre in Issue 6/2016. The German association of technical inspectors, GTUE, also gave the tyre ‘Highly Recommended’ status. Blade sipes protect against aquaplaning The AZENIS FK510 incorporates advanced features designed to ensure top performance in wet conditions and

FALKEN extends partnership with the Red Bull Air Race Team

Tyre company Falken will extend its sponsorship of Red Bull Air Race pilot Yoshihide Muroya into 2016. Muroya will enter the Master Class of the 2016 Red Bull Air Race Championship, representing Team Falken for the second season in the world’s fastest form of motorsports. The Red Bull Air Race World Championship features top international pilots flying at speeds of up to 370 km/h through a slalom course of “air gates” – 25m high air-filled pylons. The pilots’ spectacular progress through these air gates tests their precision and speed to the limit. The race is officially recognised by

Falken confirmed as Official Partner of Red Bull Air Race Chiba 2016

Sumitomo Rubber Industries, Ltd. (SRI) is to support the Red Bull Air Race Chiba 2016 as an official partner through the Falken Tyre brand for the second consecutive year. The Red Bull Air Race Chiba takes place on 4-5 June 2016 at the Makuhari Seaside Park, Mihama Ward, Chiba, known as the birth place of civil aviation in Japan. It is the third of eight races on this year’s Red Bull Air Race World Championship calendar. In the Red Bull Air Race World Championship, top-class pilots fly specialised high-speed, highly-manoeuvrable race planes at speeds of up to 230mph (370kph) through a

Falken to launch new TV advertising campaign in Northern and Eastern Europe

‘Be On the Pulse of High Technology and Performance’ is the theme of Falken Tyre’s new television commercials aimed at Northern and Eastern Europe, with the launch of this campaign to coincide with the return leg of the Bundesliga German football league. The clips, which range from seven to twenty seconds in length, will be screened by TV broadcaster Eurosport before match kick-off and at half-time. The Bundesliga is one of the most popular sporting events in these markets, generating high viewing figures. “We anticipate that our strategy will deliver significant reach amongst our

2016 activities teased with Falken Tyre brand film

Falken Tyre has released a short film demonstrating the breadth of the Japanese tyre brand’s presence and activities, compiled from over 100 hours of footage captured in the past three years. The brand movie features highlights from Falken’s motorsport, football and Red Bull Air Race involvement, as well as spectacular ice driving scenes. The brand video features footage of the Falken Motorsports team claiming a podium finish in the 2015 ADAC Zurich 24-Hour Race at the formidable Nürburgring in Germany, as well as stunning images from the off-road Portuguese rally ‘Baja Portalegre 500’

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