Outdoor furniture brand Kees Smit Tuinmeubelen sees amazing results after using UGC in DPA
Kees Smit Tuinmeubelen, a Dutch outdoor furniture retailer, has had a remarkable journey with user generated content (UGC); and it only keeps on getting better. Their latest success involved improving their dynamic product ads (DPA) by swapping out the standard white background product images for UGC. The campaign results? A whopping 80% increase in click-through rate, and more. In 1942, Kees Smit Tuinmeubelen was founded and started out by selling household items by wagon. After 20 years, they opened their first physical store in Amelo, the Netherlands.