US/UK/Canada

Share

Links

Quotes

We’re delighted to welcome Bip to Flowbox. Bip’s know-how and experience from building Kivra’s platform will be a key asset to our success, as our company and product continue to grow. He will play a crucial part in strengthening our company culture as a pioneering SaaS company.
Marcus Carloni, CEO, Flowbox
Pick a time period -
Tags ( Active)

Flowboxer of the Month - October 2022: Maquillalia

The time has come to reveal the winner of Flowboxer of the Month for October! With pumpkins and skeletons all around us, it was only natural that the theme for this month’s competition was Halloween. The winner for this month is… Maquillalia! Maquillalia is a beauty and cosmetics brand founded in Spain over ten years ago. After discovering that many of the world’s leading makeup brands were not available in their country, the founders of Maquillalia decided to create an eCommerce solution which has had much success throughout Spain. The brand has always placed a strong

5 ways to create engaging content - even if you don’t have a content marketer in your team

We have collected 5 of our best tips on how to create engaging content, even when you don’t have a content marketer on your team. If you want to improve your social media presence, you have come to the right place. The best way to gain success in content marketing comes from building and nurturing your customer relationships. Interacting with your customers through social media builds a connection and creates a sense of community. Building that emotional connection between your company and your customers increases the chances of keeping your loyal customers, while at the same time

Flowbox appoints new CEO

The European SaaS company Flowbox has appointed Eulogi Bordas as new CEO. Flowbox, the European SaaS company that helps companies reuse their customers’ social media content, today announces the appointment of Eulogi Bordas as CEO of the company. Eulogi comes from the position as Co-founder and CEO of Photoslurp, a company that merged with Flowbox on June 14th. The founder and previous CEO of Flowbox, Marcus Carloni, has decided to focus his energy on the future product vision of Flowbox and not be part of the day to day operations. He will remain as a large shareholder and a

Flowbox merges with Photoslurp – forms European giant

Swedish SaaS company Flowbox, which helps companies reuse their customers' social media content, merges with Spanish peer Photoslurp under the name Flowbox. Through the merger, Flowbox becomes the leading European player in its field, while also expanding into South America. Flowbox was founded in 2016 and has developed a platform that allows companies to use their customers' social media content in their own channels. In February 2020, Norwegian Viking Venture invested SEK 80 million (approx. EUR 7.6 million) in the company to accelerate the expansion, both through organic growth

Why ads on TikTok are more powerful than on any other social media platform

As TikTok continues to reign over the social media climate, it’s no surprise that their ads are the most powerful on the market. In short, the key to success for advertising on this social media platform is essentially relevant user generated content (UGC). TikTok was launched in 2016, but the social video app truly took the world by storm in 2020 (perhaps partly due to the boredom that came with the pandemic), and hasn’t stopped growing since. In case you’ve been accidentally living under a rock and aren’t familiar with TikTok, check out these two articles first: · Let’s

Flowboxer of the month – April 2022: Loberon

It’s finally time to reveal the Flowboxer of the month for April 2022! With spring and blooming nature in mind for April, this month’s Flowboxer of the month theme was color. And the winner is… Loberon!  Loberon is a German online retailer of aesthetic and premium home furniture and accessories whose design philosophy can be placed somewhere in the style triangle between classic, country and Mediterranean. The company was founded in 2012 and during their early phase, focused only on the German market. Today, they have expanded their business to Austria, Switzerland, France,

31 Gen Z/TikTok slang, expressions and acronyms you need to know in 2022

Keeping up with slang and incorporating it in your communication strategy can be a great way to connect with your followers, especially if your target audience is Gen Z. Today’s slang changes faster than ever, and we’re here to keep you in the loop. We know you’ve been waiting impatiently; it’s finally time for the annual update of our most popular article! If you haven’t checked out our previous Gen Z/TikTok slang articles from 2020  and 2021 , we strongly recommend you read those first as the expressions listed there are still in

Flowboxer of the month – March 2022: Dreams4Kids

It’s finally time to reveal the Flowboxer of the month for March 2022! This month’s theme was newcomers, i.e. clients of ours that have recently gone live with Flowbox.  And the winner is…Dreams4Kids! 🎉  Dreams4Kids  is a German online retailer of unique and durable kids’ products (toys, decor, books, kitchenware, personalized items and much more) for both children and parents. Founded in 2014, they’ve been growing ever since and have expanded delivery beyond national borders.  Their Flows went live a few months ago, and we are so impressed with

Flowboxer of the month – January 2022: KICKS

New year, new winners of our monthly competition Flowboxer of the month, where we celebrate and highlight our customers and their successes! As always, each month has a specific theme, and this month’s theme is Flows in email. Flowbox has been offering email implementation of Flows for a long time now, but we also recently launched a new feature in the platform, called Email Assets. This feature allows brands to automatically create personalized email Flows based on the first item a customer puts in their cart. In other words, tailored content for an enhanced experience,

Learn how to fly because ecommerce continues to soar

The world of ecommerce has been growing for years. But after the pandemic brought the world to its knees, it really took flight. The 2021 report by Ecommerce Europe and EuroCommerce indicated that the total worth of European ecommerce grew to €757 billion in 2020, which is a 10% growth compared to 690 billion euros in 2019 . Crises often give rise to opportunities. And as brick-and-mortar shops were forced shut, the doors to the world of ecommerce opened, providing a

Plant-based leader Alpro sees high engagement rates thanks to UGC

Collecting and redistributing user generated content (UGC) via Flowbox has helped plant-based leader Alpro maintain high engagement rates and inspire their website visitors. Following their success, they influenced their sister brand Provamel to start leveraging UGC as well. Founded in Belgium in 1980, Alpro  is one of the world-leading brands for plant-based dairy alternatives on the market. With a multitude of plants as the base of their products, they are loved and used by customers in 50+ markets worldwide.  “We have a wonderful online community,

Flowbox releases Shopify plugin to help brands display shoppable visual content onsite

Swedish visual marketing company Flowbox partners with digital agency Spire to deliver its first plugin for the ecommerce platform Shopify. The plugin will make it possible for companies using Shopify to embed user generated content (UGC) in visual galleries in their ecommerce environment.  Flowbox is a SaaS company offering a platform to help brands leverage and distribute social content throughout the buyer journey, to increase engagement and sales. Today, brands throughout Europe within fashion, interior design, food, beauty, and many other sectors, use Flowbox to collect

AI makes your content work smarter, not harder

Generating quality content, ensuring it reaches the right audience and stays top of mind is a constant struggle for marketers and ecom managers alike. How can we make sure that the best, most captivating visuals are above the fold and helping to boost sales?  Enter the machines. Artificial intelligence and machine learning have been trending since the early 2000s. And as technology has evolved, its potential has branched out from the realm of sci-fi to more practical real-world applications. Now is the time to ask ‘what can AI do for me?’.  At Flowbox, we think the answer

Flowboxer of the month – December 2021: IKEA Spain

Christmas has just passed, but the festive season rang in a cheer for brands across the Flowbox community. Brands that developed a user generated content (UGC) campaign during this festive season benefitted the most, from digitally capturing their audience’s attention to running seasonal offers. Flowboxers put out holiday Flows on their websites, and Christmas advent calendars were rolled out. Many of these Christmas campaigns have us truly impressed, and as per usual, it’s time to name a winner for Flowboxer of the month – holiday edition.  Congratulations to IKEA Spain – the

What marketers need to know about the data privacy changes

You probably already heard the news – third-party cookies are going away.  Third-party cookies are those set by a website other than the one you are currently on. For years brands have been using them to track website visitors and with the help of cookies have been able to improve user experience and target ads to the right customers. It also helps marketers to see what their customers are doing when they are not visiting their website.  An example of a third-party cookie would be the cookie set by Google Ads to monitor which websites you have visited and to show you

Flowboxer of the month – November 2021: Liseberg

Flowboxer of the month is a competition where we, at Flowbox, nominate the most creative and stunning Flows within one or more specific industries each month. In 2021, we have so far rewarded many winners from popular sectors such as Tourism, Beauty & Cosmetic, Fashion, and Sports that helped showcase the many different ways you can use the Flowbox platform, no matter what business you’re in. So, what are the chances for other companies in some less common categories?  For November, the industries are Entertainment, Electronics, Construction and Education. Without any

Outdoor furniture brand Kees Smit Tuinmeubelen sees amazing results after using UGC in DPA

Kees Smit Tuinmeubelen, a Dutch outdoor furniture retailer, has had a remarkable journey with user generated content (UGC); and it only keeps on getting better. Their latest success involved improving their dynamic product ads (DPA) by swapping out the standard white background product images for UGC. The campaign results? A whopping 80% increase in click-through rate, and more. In 1942, Kees Smit Tuinmeubelen  was founded and started out by selling household items by wagon. After 20 years, they opened their first physical store in Amelo, the Netherlands.

How Instagram and TikTok made everyone a content creator

Remember the days when you normally needed a whole production team to create one short video? Sure, they were great, but they also cost accordingly. And a lot had to be covered. A concept, a script, cameras, filming, timing, editing, graphics, and yeah, you get the picture. Today, all you need is your smartphone. With platforms like TikTok and Instagram, you not only have a huge potential audience, but you also basically have your own production company in your phone. Sound too good to be true? Well, it isn’t and let us tell you how it works.  VideoTechnological

Boosting your social advertising in 2022

The whole online sphere is somewhat of an enigma. Constant updates, new tools and features, and algorithm changes make it hard to decipher what content gets shown and how you can boost your online presence. It’s true that the online world, and especially social media, have changed a lot since Facebook was first launched back in 2004. Good content alone is no longer sufficient to guarantee views. Before zooming in on tactics to boost your social advertising, let's take a step back and explore the basics: Social Advertising is one of the sub-areas, alongside Search Engine

Flowboxer of the month – October 2021: Decathlon Netherlands

Flowboxer of the month has always been a platform for all user generated content (UGC) enthusiasts to rise and shine. Every month, we internally nominate, vote and reward the best-in-class Flowboxer with the most appealing and creative initiatives around a unique theme. On top of that, we are passionate to spread that innovative spirit, along with the amazing inspirations to our whole community through these blog posts. This month, it’s showtime for our sports businesses ⚽️🏓🥊⛳️ Join us in celebrating the winner of Flowboxer of the month – a special congratulations to…

G-Star RAW sees improved results using on-brand UGC in dynamic product ads on social media thanks to Flowbox and Smartly.io

G-Star RAW tested a combination of user generated content (UGC) and image templates in their dynamic product ads (DPA), as opposed to the standard white background product images that they had previously used, and saw greatly improved results. With an increase of 18% in conversion rate, 16% in ROAS, and 14% in CTR, the fashion giant decided to expand beyond the initial testing into further implementation across their campaigns.  Founded in 1989, G-Star RAW  (more commonly known as G-Star) is a Dutch, denim-focused, high quality fashion brand. Today,

Kivra’s co-founder joins Flowbox as new CTO

The SaaS company Flowbox has recruited Kivra’s co-founder and former CTO Bip Thelin as new CTO. Bip Thelin will lead the technical development of the product and scale the IT organization in order support the continued growth of Flowbox.Kivra was founded in Stockholm 2011 and is a secure digital mailbox which facilitates interaction and communication between companies and consumers. Today, Kivra has 4 million users in Sweden and more than 37,000 companies and public organizations send digital mail through the service. Bip Thelin is one of the co-founders and the former CTO. He has

6 reasons why your brand should communicate with emojis 💬

To bring back a slightly cliché, yet accurate saying:  ✨ A picture says more than a thousand words ✨  While emojis aren’t exactly pictures, they’re the closest you can get in text-format. Emojis are a great visual tool that can portray a wide array of emotions and help spice up your content. Here are six great reasons why you should leverage the power of emojis in your brand communication: 1. They help your text stand out 💥People have short attention spans, and they just keep getting shorter. We get bored easily, our brains are constantly looking for something to

There are no items matching the current filter
There are no more items matching the current filter
Back to top

Media