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We’re delighted to welcome Bip to Flowbox. Bip’s know-how and experience from building Kivra’s platform will be a key asset to our success, as our company and product continue to grow. He will play a crucial part in strengthening our company culture as a pioneering SaaS company.
Marcus Carloni, CEO, Flowbox
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How to get started with employee generated content (EGC)

Employee generated content (EGC) is a marketing tool that allows companies to create content using their own employees. If you’re not too familiar with the concept, we suggest you check out this article about EGC  first. Often forgotten or overlooked, EGC is actually an important method to recognize as it can be a great alternative to owned, influencer generated, or user generated content (UGC) . It can also have lucrative effects on company appearance, reputation and reach. Incorporating EGC into everyday business practice is also easier

The game changer that is employee generated content (EGC)

Brands today are well aware of the power of social media and user generated content (UGC); it's a necessity when it comes to increasing awareness, bolstering sales, and building a community. Asking for and reposting UGC online is an effective way to showcase authentic social proof from end-users. But what if we told you there was another type of content, just waiting to be collected and used? Enter EGC: employee generated content! How EGC differs from UGCEGC is similar to UGC, however, EGC stems from employees and, sometimes, brands themselves (brand-generated content needs to feel

Clubhouse explained: will the hype last?

Clubhouse is the latest, ~exclusive~ social media that had the world buzzing about it during the first months of 2021. Launched in 2020, the drop-in audio app Clubhouse ironically enough couldn’t have picked a better time than in the midst of a worldwide pandemic to get started; a lot of people have been isolated, bored, longing for something to happen, and a new, exciting social media that lets you listen in on and have conversations with people from all over the world visibly hit just right. Just like Facebook in its early days, Clubhouse is still invite-only and has since its launch

How to adapt your marketing strategy for millennials and Generation Z

For too long millennials and Gen Z have been grouped together by marketeers. But look closer at these two demographics and you’ll see that their unique generational experiences have a direct impact on how each views the world, engages with brands, and uses their consumer power. Effectively reaching each group requires an understanding of their nuances and adapted marketing strategies, in order to keep their distinctive qualities front of mind. Millennials are defined as those born between 1980 and 1995. “They represent the first generation to come of age in the new millennium,” says

5 tips on how to use LinkedIn stories for your business

You probably already use Instagram, Facebook and Twitter to show off a bit of the “behind the scenes” of your company, but what about LinkedIn? Stories, also known as content that disappears after 24 hours, have been everywhere on social media for some time now. Now, even LinkedIn has joined the craze and launched their own version, stories are currently only available in the LinkedIn app. Stories offer a relaxed, unpretentious way to share updates without it having to be perfect or attached to your profile forever. ”We started asking ourselves what stories might look like in a

Building brand loyalty in an online world

In an interconnected world, physical distance has become irrelevant in terms of market reach. If you want to keep or increase your customer base, companies cannot afford to treat their customers as anonymous users behind a screen. The true power lies in building brand loyalty. “Traditional marketing is not dead," says digital expert and author Clo Willaerts . Traditional forms of media still fulfill a significant function in terms of commerce. But digital marketing can no longer be considered as an afterthought; it should be an integral part of

How & why you should focus on video content on Instagram

You probably already know how powerful and influential Instagram is in regards to your ecommerce sales, and video content is the future of content marketing on Instagram. With the attention span getting shorter, dynamic videos force the audience to stop scrolling and watch. It keeps the audience engaged longer, and the chances of making an impact increase. Instagram’s popularity has rapidly changed consumers' shopping habits. As a visual sharing platform, it has become a great marketplace for customers to discover and explore new products. The Instagram community counts to 1.16

Gen Z/Tiktok slang & expressions you need to know in 2021

In 2021, many brands are targeting Gen Z, aka. the Tiktok generation, who are known for valuing transparency and authenticity. They prefer brands that have a personal touch and don't appear as stuck up and corporate. An easy way to reach them and gain their trust is by understanding and using the lingo. Don't be afraid to include Gen Z slang in your marketing! You guys loved the slang article we published last year, so of course we wanted to give you an updated 2021 version. If you haven’t read our 2020 guide to Gen Z slang, click here to read that first  – the

7 tips on how to respond to comments on social media as a brand

We have collected our 7 best tips on how to respond on your Social Media platforms. If you want to increase your social media conversations, you have come to the right place. Interacting with your customers through social media builds a connection and creates a sense of community. Building that emotional connection between your company and your customers increases the chances of keeping your loyal customers, while at the same time gaining new ones. By providing good customer service on social comments, you can show your followers that they are valuable to you and that you appreciate it when

Leveraging user generated content to build authenticity

Content makes a differenceWe all know that content makes a difference. On websites, in blog posts, in advertising. We want to create content that inspires, that educates and that converts. Quality content requires an investment. You need time to plan, schedule and publish it. You need to hire a writer. Someone to photograph the products. An agency to design ads. But there is a type of content out there that many are taking for granted. Content that is essentially free to use and that doesn’t require copywriters, professional photography nor agencies. Most importantly, it is proven

How best to capitalize on and interact with shoppers’ excitement during the holiday season

The holidays are upon us. Although this year has been tough on everyone and December is likely to look very different this year, the desire to come together as a family, as a community is stronger than ever. It is well known that brands who interact with their followers on social media grow their following, and are seen as more trustworthy, authentic and human. And in 2020, let’s face it, we need all the competitive edge we can get. Indeed, when analyzing social media strategy in the age of Covid-19, Forbes 

How to prepare your website for Black Friday & Cyber Monday (BFCM)

Ah, Halloween, Thanksgiving, and Black Friday – the holy trinity of fall festivities, each with their own focus: dressing up, eating & giving thanks, and the e-commerce favorite: shopping. Black Friday used to be, first of all an American thing, but also the day to shop in-store, and Cyber Monday was the day to shop online, but that has obviously changed. During the past few years, online shopping has grown more than ever, and now with what COVID-19 has done to 2020, it’s grown even more. But hey, we’re not complaining! At least about the online shopping part. We will be

How and why you should optimize your brand's online advent calendar this holiday season

Gone are the days of opening up a flimsy advent calendar filled with small dusty chocolates. Today’s consumers expect much more from brands - daily rewards, entertainment, freebies and dynamic content are the new normal. And retailers are capitalizing on this golden opportunity to remain at the forefront of their customers’ minds during the lucrative holiday season. Reasons your brand will benefit from an online advent calendar ✨🥇To inspire you, we’ve compiled a list of reasons and tips to make the most of an online advent calendar this holiday season! 1. Perfect for large or small

What Amazon launching in Sweden will mean for Swedish e-commerce

Amazon is finally, after years of ongoing rumors, launching in Sweden, but what consequences will it have for the Swedish ecommerce? Marcus Carloni, CEO at Flowbox, says customer experience will become even more important as the online giant enters the market. For years, there have been ongoing rumors about Amazon launching in Sweden. In 2017, the CEO of the comparison site Pricerunner predicted  that it would happen within the next twelve months. It didn’t happen back then, but on August 4th of this year, 2020, the

​How & why to get Instagram users to tag you in their posts

#Hashtags used to be all the rage on Instagram, but now that we’re in 2020 they’re slowly dying, at least as far as brand interaction goes. Not only do most Instagram users prefer hashtag-free captions (usually for ~aesthetic reasons~), but Facebook has actually changed Instagram’s API s to favor @mentions and photo tagging instead of hashtags. They’re not alone in doing so though, as the broader industry is moving away from hashtags. One of the reasons is increased user privacy and security, but

25 digital marketing acronyms you need to know

There is an astounding amount of acronyms to keep track of today, some of which are crucial to understand as they are so commonly used. We’ve gathered the most important ones that are used in digital marketing contexts (and more) here, how many of them do you know? 1. AI = artificial intelligenceAI is basically smart computers (robots) posing as humans so that we can interact with them. Siri and Alexa are probably the world’s most famous examples of AI, and while they’re very clever, you can’t really have an actual conversation with them. 2. AR = augmented realityWere you one of

7 tips and tricks to make the best out of working from home during Coronavirus (COVID-19)

Working from home can be a blessing and a privilege, but when you’re more or less forced to do it, it can get old quick. After a few days of “it’s so nice to sleep in” and “I love staying home!” you might find yourself out of routines and feeling distracted, unfocused or unproductive. Don’t worry – there’s plenty of things you can do to fix that: 1. Stick to your routinesWhatever your routines are during your normal workdays, try to stick to them as closely as possible. Usually eat breakfast at 9:00? Eat breakfast at 9:00. Have a dress code at the office? Keep sticking by it. Usually

8 ways to engage your customers and keep your community strong during COVID-19

The Coronavirus  (COVID-19) has spread globally and is affecting almost everyone, in different ways. Those that haven’t already been hospitalized are for the more part either quarantined, self-isolating or social distancing. The virus isn’t only affecting our health, it’s affecting the economy too as people are staying home and spending less. Less sales ➡️ less money for businesses ➡️ less jobs ➡️ less money to spend. Because there’s no vaccine yet and because we don’

The ultimate guide to teenage (Gen Z) slang in 2020

If your demographic is young - teenagers, early 20s, maybe even 30 and under - keeping track of slang and youth jargon is key. Young and progressive people love it when companies are informal and when they talk to their customers as if they were actually friends. You know lol. You know on fleek. You might even know lit. Hate to break it to you, but those are old news. Lol lives on since the 80s and will probably never die, but a teenager born in the 2000s wouldn’t be caught dead saying “on fleek”. So, the question remains: are you up to date with what slang is current in 2020? In case

5 quick photo tips that will instantly improve your Instagram game

You’re probably already a pro, but here are a few tips that can make your Instagram photography skills even sharper. 1. Be aware of the surrounding lightWhatever your source of light is, whether it’s the sun, snow or lamps, find the direction it’s coming from and work with it. You can use light in many different ways, there’s no right or wrong - just make sure the light falls the way you want it to. That being said, don’t be afraid to play around with how you use it. For example, you might not want random shadows in the person you’re photographing’s face, so if the sun is at the top

TikTok for business: how to get started

If you’re not familiar with the world dominating social platform that is TikTok, read this article  first. Step 1: download the app and create an accountYou can actually use the app without an account, but in order to start posting your own content - which you’re going to want to do - you’ll need to sign up. Step 2: start scrolling and exploringIf you want to gain a following on TikTok, you need to understand its demographic. Who are they, what do they like? What gets hearts (= likes) and what doesn’t? You’ll

​Let’s talk about TikTok

Remember Vine? If you do, think of TikTok as Vine 2.0 - new and improved to fit even smarter phones and no longer meant for Millennials, but for Gen Z (plus a few grandmas). Basically, it’s a social media platform where people can create and watch short videos, and it’s unbelievably popular. How big is TikTok?Previously known as Musical.ly, TikTok has quickly grown to become one of the world’s most viral platforms. Don’t believe me? Allow me to drop your jaw for you with some crazy numbers: as of February 2020, TikTok has been downloaded over 1.5 billion times worldwide and has over

​49 brilliant tips to boost your content marketing ROI

Today, nearly all brands are doing content marketing. As we're approaching 2020, it's natural to review your company's marketing strategy for next year. Will you change something or continue like before? Here's a list of 49 simple tips that you can't miss if you want to get some real value from your content marketing efforts. [Get the latest UGC tips and news in your inbox]  49 tips to increase your content marketing ROI 1. Post video content in social media rather than written content. 2. Quality over quantity: It’s better to post less often and do

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