Global tech companies account for all digital advertising growth in the Nordic countries
Most commercial news media companies depend on revenue from advertisers to survive. But for many years now, the revenue has been decreasing, and global companies such as Google and Facebook are taking over the Nordic digital advertising markets. Nordicom is now launching the book Ad Wars, a unique study that analyses how the competition from global digital advertising platforms affects the possibilities of financing news journalism in the Nordic countries.Digitalisation has changed how we communicate with one another, how we search for information, how we use media and, not least, how media