Use of social media is taking place both online and offline
Social media has changed how people interact. However, social media use is neither static or specifically linked to certain platforms. Emerging technical capabilities, changes in lifestyle and time management as well as the increasing possibilities to engage in online and offline interaction simultaneously affect our use of social media. Those are some of the results from a new doctoral thesis on Instagram and social media from University of Gothenburg.In her studies, PhD-student Beata Jungselius, has been focusing on Instagram use and conducted interviews with a group of users in 2012,