From recycling to the circular economy – Serto packaging now made from household plastic packaging waste
Serto detergent packaging is made from Fortum Circo® recycled plastic, which is itself made from Finnish recycled consumer plastic packaging. Its carbon footprint is less than half of that of virgin plastic. Making plastic recycling a reality requires cooperation along the entire value chain.Many Finnish households already have a collection bin for recycling packaging plastic. However, full-scale recycling can only be achieved when plastic packaging sorted by consumers is recycled into secondary raw material and used in making new packaging or products. “Plastic collection and