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  • Andrew Arnold

    Head of Communications


    + 45 52 28 20 50
    http://www.oterra.com

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    Oterra helps Southeast Asian noodle makers switch to natural yellow colors

    COPENHAGEN, Denmark, Jul. 2, 2026 — Oterra, a leading producer of natural colors and color solutions, has launched FruitMax® Yellow 1020 WSS developed to help Southeast Asian instant noodle manufacturers transition to a natural, turmeric-derived product, while maintaining strong visual appeal.FruitMax® Yellow 1020 WSS  has been developed for Indonesia, Vietnam, Malaysia, Philippines, and Singapore for the demanding processing conditions of instant noodles, combining clean label positioning with the heat and light stability manufacturers need. “

    Debut and Oterra partner to develop and scale biotech alternative to Red 40 for food and beverage

    SAN DIEGO, USA & HOERSHOLM, Denmark, May. 6, 2026 — Debut , a pioneer in AI-powered biotech innovation, and Oterra , a leading supplier of natural colors and color solutions for the food and beverage industry, today announced a multi-million-dollar collaboration to develop and scale a natural alternative to artificial red colors for food and beverage applications.The partnership will scale Debut’s precision fermentation process to create a high-performing natural alternative to Red 40, one of the most widely used

    Martin Sonntag steps down as CEO of Oterra

    HOERSHOLM, Denmark, Mar. 06, 2026 — Oterra, a leading producer of natural colors and color solutions, today announced that its CEO Martin Sonntag has decided to step down and leave Oterra for personal reasons.The Board of Directors has initiated a search process for the next CEO. Until a new permanent CEO is appointed, the current General Counsel, Catja Baltser, will step in as acting CEO. Chairman of the Board Arnd Kaldowski will assume an expanded role as Executive Chairman during the transition period and work closely with Catja and the leadership team. Arnd Kaldowski said: “On behalf

    Oterra signs partnership with Seprify to bring natural white color replacement for titanium dioxide to food and beverage industry

    Hørsholm, Denmark / Marly, Switzerland, Nov. 11, 2025 – Oterra , a leading supplier of natural colors and color solutions for the food and beverage industry, and Swiss innovator Seprify  today announced a strategic commercial partnership to market a plant-based white coloring that can replace titanium dioxide (TiO₂) in food and beverage applications.By integrating Seprify’s patented cellulose-based technology, Oterra will be able to offer customers a clean-label and renewable alternative that matches the opacity, brightness and whitening effect of

    Oterra’s clean label FruitMax® Purple 105 brings an ‘adventurous’ purple shade for beverages and candy

    HOERSHOLM, Denmark, Oct. 22, 2025 — Oterra, a leading producer of natural colors and color solutions, has launched FruitMax® Purple 105, a clean-label purple shade with superior stability for beverage and confectionery manufacturers.FruitMax® Purple 105[1] is a blended combination of black carrot and hibiscus concentrates, bringing the best of both raw materials. “It is flavor neutral and has enviable stability when exposed to heat, light and low pH conditions, and its recognizable ingredients appeal to customers as well,” said Phil Cook, Head of Strategic Marketing at Oterra.

    The power of Limited Time Offers: How natural colors can help hit the sweet spot

    HOERSHOLM, Denmark, August. 14, 2025 — Consumers love Limited Time Offers (LTOs) in confectionery, and according to a new survey by Oterra, naturally-colored LTOs are a great way to create urgency, drive sales, capitalize on seasonal trends and generate buzz. “LTOs tap into novelty, scarcity and excitement and are a powerful tool for confectionery brands wanting to stand out on the shelf,” says Head of Marketing for Oterra, Vibeke Haislund. Oterra teamed up with GlobalData to survey more than 2,000 consumers across the US, Brazil, Mexico, UK, and Germany to find out what drives

    Concerned U.S. shoppers ready for natural colors in food and beverages

    CHICAGO, July 14, 2025 — More than 75% of American consumers are concerned or somewhat concerned about consuming food and beverages containing artificial dyes, according to a poll announced today.The poll[1], made by natural colors producer Oterra , revealed that 33% of US shoppers with at least one child feared that artificial colors were bad for them, while a further 44% were ‘Somewhat concerned’. “The announcement in April to phase out FD&C dyes has certainly resonated with shoppers,” said Oterra’s Global Head of Marketing Vibeke Haislund on the opening day of

    Oterra's Cake Modern: Where Baking Art Meets Natural Colors

    HOERSHOLM, Denmark, Mar. 26, 2025 — Oterra, a leading producer of natural colors and color solutions, has opened the doors to Cake Modern, an inspirational, online universe that brings together artistry, innovation, and nature’s vibrant colors to transform baked goods into edible masterpieces.Cake Modern is a reimagined art gallery where classic art styles such as Naturalism, Impressionism, Expressionism, Surrealism and Pop Art have been recreated with real cakes, donuts, cookies, tarts, pies, and panettone made from Oterra’s natural colors to inspire the industry. But the online gallery

    Color Trends 2025: Immerse yourself in Oterra’s vibrant stream of colors

    COPENHAGEN, Denmark, Jan. 30, 2025 — Oterra , a leading producer of natural colors and color solutions, has introduced its Color Trends 2025 to inspire brands, marketers, R&D teams, and consultants to harness the power of color like never before. The trends blend Oterra’s natural color expertise, the company’s proprietary insights, input from trusted market partners, and inspiration from diverse global sources. “We eat with our eyes first,” says Global Head of Marketing for Oterra Vibeke Haislund. “Color shapes how we think a food or drink taste. But how does

    High-tech partnership creates a natural blue color for a greener tomorrow

    Spirulina made in Iceland using an innovative cultivation process will provide food and beverage producers with a vivid, natural blue color with an impressively low carbon footprintArctic Blue is the first product from the partnership between leading natural color producer Oterra and Iceland’s VAXA Technologies. “At Oterra, we are constantly seeking new natural color solutions. Our partnership with VAXA Technologies is a prime example of our commitment to innovation and sustainability,” says Luc Ganivet, Oterra’s Chief Innovation Officer. VAXA’s production in Iceland is in the sweet

    Oterra appoints Mia Kjersner as Chief Operating Officer

    Oterra, a leading producer of natural colors for the food and beverage industry, has appointed Mia Kjersner as its new Chief Operating Officer.Mia joins Oterra on February 1 from a position as Vice President, Global Supply Chain & Regional Manufacturing for Denmark-based GN Store Nord. “Oterra ‘makes nature easy’ by mastering the complex process that takes our natural raw materials to our customers in the food and beverage industry,” says Oterra CEO Martin Sonntag. “Excellence in how we source, produce and master our supply chain is paramount to our success. “Mia brings with her a

    Savory foods don’t have to play it safe - beyond orange and yellow lies a world of color

    Orange and yellow may be popular colors for savory food, but manufacturers could be missing a rainbow of untapped possibilities with bolder, unexpected shades, according to a new survey from leading natural colors company Oterra. The survey commissioned by Oterra reveals that consumers are ready to explore a broader color palette, hinting at exciting opportunities for creative product development. “Orange and yellow are traditional favorites among consumers. But our survey has shown greater nuance in consumer tastes that could be converted into new, creative products – and more

    Oterra Introduces I-Colors® Bold: Redefining Intensity in Natural Colorization

    COPENHAGEN, September 12, 2024 – Oterra, a global leader in natural colors, has introduced six bold new variants to its I-Colors® line. Creating I-Colors® Bold meets growing demand for vibrant and intense colors while satisfying consumers’ demand for natural ingredients.[Oterra has introduced a vivid red for snack applications that can compete with artificial colors for impact but using sweet potato as a raw material] It is now possible to introduce a vivid red for snack applications that can compete with artificial colors for impact, but using sweet potato as a raw material. “The

    Oterra welcomes Hubert Windegger as new Chief Financial Officer

    Today we announce a new incoming Chief Financial Officer, Hubert Windegger, who will join Oterra effective April 22nd, 2024.Hubert Windegger joins us with over 14 years of finance leadership experience, including roles at Private Equity-owned carve-outs and as CFO of ASK Chemicals. His strategic insights and proven track record in driving growth make him an invaluable addition to Oterra as we continue to innovate and expand our reach in the natural color ingredients markets.  This change comes from Oterra's current CFO, Mads Dehlsen Winther, who, after careful consideration, has decided

    Oterra Takes Giant Leap on Decarbonization Journey with Biomass Boiler in Cossé-le-Vivien

    Cossé-le-Vivien, France – February 15, 2024 – Today marks a significant step on Oterra’s decarbonization journey with the reveal of its state-of-the-art 3.5 MW biomass boiler at the Cossé-le-Vivien site in France.  Oterra has chosen to mark the occasion by inviting distinguished guests, including Christophe Langouët, Mayor of Cossé-le-Vivien, and Benoît LaCroix, regional deputy director of ADEME Pays de la Loire. Leading the inauguration ceremony are Luc Ganivet, general manager of Oterra France, and Hervé PRESA, Pays de la Loire regional director at ENGIE Solutions.Established in Cossé-le-

    Oterra and VAXA Technologies are forging paths in Innovation and Sustainability, A Pioneering Partnership: Unveiling Sustainable Color Derived from Icelandic Microalgae

    HOERSHOLM, DENMARK – Oterra, a global leader in natural color solutions, proudly announces a pioneering partnership with VAXA Technologies, a prominent food and climate tech company renowned for its revolutionary scientific approach to microalgae production in Iceland. This partnership marks a pivotal moment in the industry, introducing an environmentally conscious and carbon-neutral process that delivers a breakthrough natural color component derived from microalgae.Recognizing the shared commitment to sustainable and innovative solutions, the collaboration is a natural progression for

    Oterra’s ambitious GHG emission reduction targets validated by the Science Based Targets initiative

    HOERSHOLM, DENMARK Today the most reputable climate mitigation initiative in the corporate sector, the Science Based Targets initiative (SBTi), has validated Oterra’s scope 1 and 2 target ambitions as in line with a 1.5°C trajectory. This is currently the most ambitious designation available through the SBTi process. With this important milestone, Oterra reflects its overall commitment to widespread change for the better, recognizing that the well-being of people and the planet are interconnected.Just two years after establishment of the company and despite multiple key acquisitions, Oterra

    Oterra and Ecoflora Cares join forces to build a world of responsibly sourced naturally colored foods in Blues and beyond

    HOERSHOLM, DENMARK The Food and Drug Administration just approved the use of Jagua (genipin-glycine) Blue (also known as Jagua or Huito Blue), releasing a wealth of natural color opportunities in blue, green, purple and brown. The pigment is derived from the jagua fruit (Genipa americana) and is responsibly sourced in Colombia, ethically developing small farmers and indigenous communities as suppliers.The US Food and Drug Administration’s (FDA) announcement approving Jagua Blue as a food colorant for a wide range of applications marks a significant achievement for Ecoflora Cares, a

    Martin Sonntag appointed as new Chief Executive Officer to Oterra

    Oterra, the world’s leading supplier of natural colors, today announces the appointment of Martin Sonntag as its new CEO as of 1 January 2024.Currently a member of the Doehler executive leadership team, Martin has been instrumental in achieving significant growth of the Doehler business and strengthening the company’s position in the food and beverage ingredients market. Previously Martin, inter alia, was with the Dow Chemical Company where he held technical, manufacturing, and commercial roles of increasing responsibility in a highly international setting. Prior to joining Doehler

    Oterra unveils Simply Brown range – a game-changing clean label caramel replacement

    Oterra, the world’s leading supplier of natural colors for food and beverage, is pleased to announce the immediate launch of its groundbreaking Simply Brown range. Expertly crafted from apples, the new range heralds a new era in Oterra's clean label caramel replacement solutions as part of our flagship FruitMax® coloring food range.While caramel has long been a food coloring staple, changing consumer preferences show the need for clean brown replacements. A recent study showed over 25% of consumers actively avoid foods with additives due to healthier eating, while 56% will pay more for

    Industry’s best natural beverage alternative to Red40 launched

    Oterra, the world’s leading supplier of natural colors, with the widest portfolio in the industry, is pleased to announce the launch of the industry’s best natural alternative to Red40/Allura Red for beverage – Hansen Sweet Potato FruitMax® Red 116 WS.In 2019, Oterra, at that time known as Chr. Hansen Natural Colors, launched its Hansen Sweet Potato™ range. The result of nearly a decade of ground-breaking research and development, the range quickly became an award-winning industry favorite, scooping up prizes in three continents: Europe, North America, and South America. The new vegetable

    Oterra launches extended caramel range

    Oterra, the largest provider of natural colors in the world, announces the launch of its extended caramel range.This enhanced product offering further bolsters Oterra’s impressive portfolio of colors from natural sources.In May 2021 Oterra announced its’ acquisition of SECNA Natural Ingredients Group S.L., who was one of the largest producers of color from caramelized sugar. Following the integration of SECNA into its portfolio, Oterra has added a full range of caramel products.Oterra’s caramel range covers caramelized sugar, all four classes of caramel colors, and is available in

    Oterra™ to predict the future with exclusive food futurologist partnership

    Oterra, the world’s leading supplier of natural colors with the widest portfolio in the industry, today announced an exclusive partnership with renowned food futurologist Dr Morgaine Gaye. The partnership includes a not-to-be-missed webinar, Food Trends of the Future , on November 30[th], where Dr Gaye will share her calculated predictions on the biggest trends in food and color.Oterra, who counts 75 of the top 100 Food and Beverage companies worldwide as customers, is excited to be leading the way forward for color companies, by

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