Sweden first in Northern Europe: Mastercard and Resurs Bank launch omni-channel digital wallet integrating Masterpass
Today, Resurs Bank and Mastercard announced the launch of Loyo Pay, the first digital wallet in Sweden to introduce omni-channel shopping capability, making it available for commerce in every channel – online, in app and in-store. Sweden is the first country in Northern Europe to offer a payment solution that is fully digitizing the plastic card by integrating Masterpass. Resurs Bank has been offering Mastercard’s digital service Masterpass since its launch in Sweden at the end of 2015 and is also offering Mastercard cards with NFC chips. In the application Loyo Pay, Masterpass is