New survey on mobile shopping: Strong interest in mobile shopping among middle-aged Swedes
Security is more important than simplicity and speed when shopping with the mobile phone A new customer survey, conducted by Payair , a leading mobile commerce company, shows that interest in mobile shopping is highest in the age groups 30 - 39 years and 40 - 49 years. "This result is very surprising and quite opposite to common belief that those who embrace this new technology are primarily of young age", said Staffan Ljung, CEO of Payair.A new customer survey, conducted by Payair, in which 483 consumers participated, shows that the interest in mobile shopping is