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With 16 years experience in the online pet industry, no other company knows pet parents as well as we do, nor do they reach as many pet parents as we do. Our leading-edge digital platform of content, commerce and community is delivering high value to pet parents and the companies that want to reach them.
Brock Weatherup, CEO of Pet360
Our broad suite of media assets and collaborative philosophy enable us to create solutions that build brand awareness, increase engagement, and drive measurable return on investment. We will continue to focus on growing our audience through partnerships with high quality publishers in order to help our clients reach an even greater percentage of the 82.5 million pet parent households in the U.S.
Andrew Zucker, Chief Revenue Officer at Pet360
Building innovative digital experiences for pet parents is at the core of Pet360’s business. Ralph and Patrick are two exceptional additions who will help us continue to revolutionize the way pet parents interact with the products they buy and the information they consume.
Brock Weatherup, Pet360 CEO
As a pet owner myself, I see significant opportunity to leverage technology as a means of enhancing the pet parenting experience. I look forward to tapping into the consumer technology talent pool here in the Philly area as we continue to build highly scalable and innovative solutions for pet parents.
Ralph Kasuba, Pet360 CTO
“For the longest time, the biggest decision regarding pet food was whether to purchase wet or dry,” explains Jon Roska Jr., VP of Merchandising at Pet360. “Now-a-days, pet owners are faced with a multitude of decisions, and there are a variety of gourmet options to choose from. We want to give brands the opportunity to prove that their food is the highest quality option for our customers’ pets, and what better way is there to do that than by consuming the food themselves?”
Jon Roska Jr., VP of Merchandising
“Zootoo’s active community of pet parents is a great addition to the Pet360 network of sites,” states Brock Weatherup, CEO of Pet360. “Providing pet parents fun and engaging content is at the core of our brand promise, and Zootoo’s user-generated photos, videos and product reviews help us to deliver.”
Brock Weatherup
“Pet parents today have hundreds of decisions to make and thousands of resources to consult for advice,” states Rose Hamilton, Pet360 CMO and General Manager. “Puppies have very different needs than mature dogs, but it’s not always easy to find out what they are. Pet360.com does the heavy lifting and filters the best and most relevant tips, resources and products for our members’ pets.”
Rose Hamilton
“Managing your pet’s health can feel like a full-time job, especially if your pet has any special ailments or conditions,” states Brock Weatherup, Pet360 CEO. “The Safety Center gives pet parents peace of mind and is just the first of many resources we’ll offer to make pet parenting easier.”
Brock Weatherup
“Pets continue to become increasingly important members of the household, and pet parents are more savvy and inquisitive than ever when it comes to their furry family members,” states Hamilton. “Pet360.com is the one resource pet parents can rely on to provide support and offer recommendations that meet the unique needs of their pets at every stage of their lives. I consider it my very own pet parent concierge!”
Rose Hamilton
“We’re building the largest and most influential digital media network focused on reaching pet parents.
Brock Weatherup
“Pet parents are influential decision makers, and I look forward to building programs that connect businesses with this large and passionate demo.”
Andrew Zucker
“Having Andrew on board to provide strategic direction will help us generate more opportunities and solutions for our expanding list of advertisers, publishers and bloggers.”
Nicolas Chereque
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Pet360.com Hosts #PetMOMitor Instagram Contest in Honor of Mother’s Day

$200 dog activity monitor awarded to one Mom who wants to know everything about her petShe may lack the 230 million scent receptors of a bloodhound, but there’s no denying the facts: there’s no human tracker more dogged and skilled than Mom. Because Moms want to know and monitor everything in their kids’ lives – including those with four legs and fur – Pet360.com , an all-in-one resource for pet parents, is offering one caring canine matriarch the perfect Mother’s Day gift: a Heyrex  dog activity tracker. “This Mother’s Day, we want

Pet360 Appoints Jon Roska as VP of Strategic Partner Development

Roska tapped to develop marketing programs that drive increased sales for pet brandsPet360, Inc. – the leading network of digital resources for pet parents – announced today the appointment of Jon Roska as Vice President of Strategic Partner Development. In this role, Roska will oversee the development and execution of strategic programs that help brands connect with pet parents in new, more impactful ways. Roska founded the company’s longest standing web property – PetFoodDirect.com – in 1997 and most recently served as Pet360’s VP of Merchandising. “With 17 years of experience in the

Nature’s Recipe Joins Forces with BlogPaws

Pet Bloggers Sign up to See the World from Their Pet’s PerspectiveDid you ever wonder what pets think of the world and of their families? Did you ever wonder what things look like from their four-legged perspective? Nature’s Recipe has! In a new and exciting program, Nature’s Recipe is inviting members of the BlogPaws Pet Blogger Network to explore the human-animal bond from the eyes of their pets. “Few campaigns in the pet sector focus on the pet’s point of view,” said Chloe DiVita, Director of Events and Programs for BlogPaws. “We are proud to have our bloggers share in this fun

Pet360 Brings Leading Technology and Product Talent to Philly Area

Ralph Kasuba Joins as Chief Technology Officer & Patrick Joyce as SVP of ProductPet360, Inc. – an integrated media and technology company – announced today the addition of Ralph Kasuba as Chief Technology Officer and Patrick Joyce as SVP of Digital Product Development. As CTO, Kasuba will lead Pet360’s overall technology strategy, partnering with business and functional units as well as external companies to introduce innovative new offerings that meet the needs of pet owners. Joyce will lead Pet360’s digital product innovation roadmap, maximizing the interaction of content, commerce, media,

petMD Survey Reveals Pet Owners Are Still Confused About Proper Pet Nutrition and Industry Standards

While many pet owners take the time to research the best pet food for their pet, a recent petMD  survey revealed that there is still confusion surrounding pet food labels and what constitutes a nutritious diet. Almost 80 percent of respondents said they are aware of the importance of a balanced diet for their pets; however, less than half have ever checked the label on their pet’s food to make sure it meets industry-wide standards. “Checking for the AAFCO ‘complete and balanced’ statement on a pet food label is one of the quickest and easiest ways for owners to

Pet360 EVP & CMO Named Entrepreneur of the Year in 2013 Women in the Pet Industry Awards

Rose Hamilton, EVP and Chief Marketing Officer of Pet360, Inc. , was named Entrepreneur of the Year in the inaugural Women in the Pet Industry awards on August 24 in Portland. Nominated for her leadership, vision, knowledge and passion, Hamilton has led the company’s evolution from a pure play E-Commerce business to a lifestyle brand focused on making pet parenting easier. The Women in the Pet Industry awards celebrate the many women who dedicate their time and talents to improving the lives of pets and pet parents. The awards program recognizes five women

Pet360.com Provides Five Tips for Getting Your Pets Adjusted to the Back-to-School Season

Plymouth Meeting, PA – August 26, 2013 – In a recent Pet360.com survey, nearly 20% of pet parents with school-aged children said their pets show signs of anxiety or depression when the back-to-school season approaches. Amidst the craze of sporting events and homework, both pet parents and siblings can unintentionally give less of their time to the family pet. This decrease in attention and often exercise can result in house training issues 

Pet360.com Provides Tips for Teaching Kids Responsibility with Pets

Philadelphia, PA – August 15, 2013 – Growing up with a family pet is a great way for kids to learn two of life’s most valuable lessons: respect and responsibility. To help parents create and foster a special bond between their human and fur kids, Pet360.com  has pulled together the following tips for each stage of a child’s development: 1. Babies – Although babies are too young to care for a pet, it’s important to foster a respectful relationship between your kids and pets 

Pet360.com Shares Five Ways to Help Homeless Cats this Summer

Plymouth Meeting, PA – July 30, 2013 – Of the 90.5 million pet cats in the United States, 83% were previously homeless. While amazing that more than 75 million cats have been rescued from the streets, there are still tens of millions of stray and feral cats left to fend for themselves. With the heat of summer at its peak, Pet360.com  is sharing five ways you can help homeless cats this summer. 1.     TNR –

Pet360.com Lists the Top Dog-Friendly Summer Activities of 2013

Plymouth Meeting, PA – July 24, 2013 – With the dog days of summer in full swing, it is increasingly tempting to stay shut-up inside with the air conditioning and a cool drink. While humans have plenty to stay occupied with indoors (Netflix, anyone?), dogs do not. Even the most responsible of pet parents could use a little motivation to make sure their top dog is getting all the exercise he needs outdoors – safely, of course. To help inspire dog owners to get back outdoors with their four-legged kids, Pet360.com 

BlogPaws 2013 Pet Blogging and Social Media Award Winners Announced

BlogPaws 2013 Pet Blogging and Social Media Award winners announced.The BlogPaws 2013 Pet Blogging and Social Media Award winners were recently announced in an exclusive red carpet ceremony that was live-streamed from Tysons Corner, Virginia. The winners were selected "Oscar style" by a panel of pet professionals. BlogPaws, the first and original social media network and conference designed by and for pet bloggers, recently revealed their twelve winners of the 2013 BlogPaws Nose-to-Nose Pet Blogging and Social Media Awards in an exclusive red carpet ceremony held in Tysons Corner,

Sony to Debut New Dog Mount for its Action Cam at BlogPaws 2013

Electronics Leader to Unveil New Product at Pet-Friendly ConferenceBlogPaws Social Media Conference, in conjunction with Sony, announced today that the Sony Dog Harness for its wearable point-of-view camera – the Action Cam – will debut at the 5th annual BlogPaws Conference taking place May 16-18 in Tysons Corner, Virginia. Sixty-five percent of Americans are parents to some form of pets: from dogs and cats to fish and ferrets. Considering the American Pet Products Association estimates that $56 billion dollars will be spent in the pet industry in 2013, pet bloggers are industry

BlogPaws Announces Celebrity Emcee of Annual Pet Blogging and Social Media Conference

Angel on a Leash and Westminster Kennel Club Spokesperson, David Frei, to host BlogPaws awards ceremonyFrederick, CO – April 12, 2013 – BlogPaws today announced that Angel On A Leash and Westminster Kennel Club Spokesperson David Frei will be the celebrity emcee for the 2013 Nose-to-Nose Social Media and Pet Blogger Awards. The event will take place on Saturday, May 18 during the 5th annual BlogPaws Pet Blogging and Social Media Conference in Tyson’s Corner, VA. Frei is the public spokesperson for the Westminster Kennel Club and has been the television voice of Westminster since 1990.

Pet360.com Challenges Pet Food Execs to Eat Their Own Food

The Pet360  team recently traveled to the Global Pet Expo in Orlando, Florida and put representatives from major pet food manufacturers to the test. Spokespersons from twelve pet food companies were asked to eat their company’s pet food live on camera, and each one graciously accepted the challenge. These videos  are the first in Pet360.com’s ongoing “Eat Your Food” series which will continue to put pet food brands to the test. “For the longest time, the biggest

BlogPaws Announces 2013 Best of Global Pet Expo Award Winners

Frederick, Colo. – March 7, 2013 – BlogPaws , the original social media network and conference designed by and for pet bloggers, is pleased to announce the winners of the 2013 BlogPaws Best of Awards from this year’s Global Pet Expo, held February 20-22 in Orlando, Florida. Members of the BlogPaws team scoured the floors of the Expo to find the latest and greatest products from more than 950 pet product exhibitors. As the pet industry’s social media and blogging experts, the team was on the lookout for products that would resonate well with the pet parent and

BlogPaws Announces Speakers for 5th Annual Pet Blogging and Social Media Conference

Social Media Pioneer Clara Shih and National Pet Columnist Steve Dale to Keynote 2013 EventFrederick, CO – February 20, 2013 – BlogPaws today announced the first round of speakers for the 5th Annual BlogPaws Social Media & Pet Bloggers Conference. The conference will take place May 16-18, 2013, in Tyson’s Corner, Virginia. “The goal of the conference is to create an educational, motivational and memorable experience for pet bloggers” states Yvonne DiVita, Blog Paws Co-founder. “From social media professionals to nationally recognized media personalities, this year’s list of speakers

petMD University Transforms Pet Parent Education

Pet360 survey reveals 78.4% of pet parents actively seek pet care information and advice onlinePlymouth Meeting, PA – January 28, 2013 – Pet360 Inc. today announced the launch of petMD University  (petMD U) in response to the growing demand for more convenient access to trusted and authoritative pet health information. A recent Pet360 survey revealed that 78.4% of pet parents actively seek pet care information and advice from online sources, and 74.3% said they search at least one time per month. Designed to help pet parents gain confidence through educational

Pet360.com Survey Reveals how Pet Parents Spoil Their Pets

Plymouth Meeting, PA – January 23, 2013 – In a recent Pet360 survey, hundreds of pet parents answered questions about the different ways they spoil their pets. From cuddling in bed together at night to sharing the occasional ice cream cone or popsicle, pet parents ‘fessed up and revealed just how much they indulge their furry family members. Highlights of the Pet360  survey include: 1. We Are Fam-i-ly!: An overwhelming majority (99.4%) of respondents said they consider their pet to be

Pet360.com Lists Your Cat’s 2013 Horoscope

Plymouth Meeting, PA – January18, 2013 – Cats believe every year is “The Year of the Cat” but will 2013 be a fortunate year for your feline friend, or will the red dot continue to elude him? Pet360.com  reveals what the stars have in store for our feline companions this year. 1. Aquarius (Jan. 20-Feb. 18): Always looking for a little extra “me” time, the Aquarius feline will welcome a new kitty condo - especially if you make it yourself - as a place to meditate and groom her lustrous coat.

Pet360 Acquires Zootoo – Expanding its Network of Online Resources for Pet Parents

Plymouth Meeting, PA – December 19, 2012 – Pet360, Inc.  announced today the acquisition of Zootoo, LLC for an undisclosed amount. The acquisition of the online community for pet lovers further strengthens Pet360’s position as the leading network of online resources for pet parents. “Zootoo’s active community of pet parents is a great addition to the Pet360 network of sites,” states Brock Weatherup, CEO of Pet360. “Providing pet parents fun and engaging content is at the core of our brand promise, and Zootoo’s user-generated photos, videos and product reviews help

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